CAN ONE PERSON UNITE 1,000,000 STRANGERS?
Join the journey where every €1 is tracked, milestones trigger real impact, and the story is documented in public.
Where exactly does your €1 go?
We don’t hide costs. We publish them — and reconcile everything in the public ledger.
Figures below are practical estimates for a €1 payment. Final numbers are shown in the ledger (updated at least weekly).
🚀 Phase 1: Early Setup
We currently do not add VAT to the €1 price at checkout. That does not mean “zero tax forever” — it means we are not yet charging VAT on the sale.
We may still pay VAT on certain services we buy (for example, advertising or software), and those costs are recorded as operational expenses in the public ledger.
After payment processing, we reserve 25% for the Shelter Fund (released at milestones). The remainder keeps the project running: hosting, security, legal/accounting, and distribution.
⚖️ Phase 2: VAT / OSS Compliance
If our EU cross-border B2C digital sales exceed €10,000 in a year, we must apply VAT based on the buyer’s EU country and report it via OSS.
Example: Estonia’s standard VAT rate is 24%, which is about €0.19 out of a VAT-inclusive €1.
Even if VAT reduces the margin, we keep the 25% Shelter Fund intact and absorb the compliance impact inside operations.
Why I started this.
Hi, I’m Meelis.
We live in a world that often tells us we are powerless. We look at the scale of suffering—especially for animals waiting in cold shelters, hoping for a second chance that might never come—and we think, "What can I possibly do? I’m just one person."
The One Euro Journey was born from a refusal to accept that helplessness.
I asked myself a simple, terrifying question: What if the problem isn't that people don't care? What if the problem is that they don't trust?
So, I decided to build something different. No polished charity theater. No guilt trips. No hiding behind corporate curtains. Just one person, starting from zero, trying to rally a community of one million people to donate just €1 each.
This is a public experiment in kindness. Every euro raised, every cost paid, and every shelter supported is documented in real-time.
I am doing this to prove that when we strip away the secrecy and invite people to be part of the journey, trust returns. And when trust returns, we can move mountains for the creatures who need us most.
They say one person can't change the world. I say they just haven't met the right million people yet.
Radical Truth
Charity requires trust, but the industry is often opaque. I am building this glass house to show that honesty is the most scalable currency we have.
Dignity for Animals
This isn't just about food and shelter. It's about funding the surgeries, the rehab, and the warm beds that turn a "lost cause" into a beloved family member.
The Power of One
A single euro feels insignificant alone. But when one million of us stand together, that small coin becomes a force of nature. You matter.
How €1 turns into real impact — milestone by milestone
Proof of Concept
- It begins. The system is live and tested.
- First milestone impact transfer sent to a verified animal welfare organization.
- Proof posted publicly where legally and ethically appropriate.
- We prove that we do what we say.
Community Signal
- Your voice matters. We run an open community poll to help guide the next recipient shortlist.
- Community nominations open under our Official Shelter Nomination Rules.
- OEJ verifies eligibility before any transfer is made.
- Transfer + proof published publicly where appropriate.
Infrastructure Level
- Impact scales up. The project reaches a level where larger, concrete needs can be supported.
- Transfers can help fund medical care, rehabilitation, equipment, or facility improvements.
- Support expands across the EU (verified organizations only).
- We prove that micro-actions can build macro-results.
The Trust Audit
- Halfway there. The stakes are high.
- Optional independent review of key financial records and milestone proofs.
- We publish what was reviewed and what was found, where feasible.
- Preparation for the final push to the million.
The Answer
- Hypothesis tested. One million micro-actions became measurable impact.
- A major milestone impact transfer is executed and documented.
- A complete public archive of the journey is published (what worked, what didn’t, and why).
- We answer the question publicly, with receipts.